By May 7, 2012 0 Comments

Strategic Communications Workshops For Banking Industry

Strategic Communications Workshops For Banking Industry
Hotel Grand Kemang, Jakarta  | 30 – 31 Mei 2012 | 09.00 – 17.00 WIB | Rp. 3.500.000,- / Participant

 

 

Strategic Communications Workshops For Banking Industry

Percayakah Anda, jika sebuah program marketing lahir tanpa strategi komunikasi baik pasti akan menjadi seperti menjual “pepesan kosong” yang sumbang? Kemasan komunikasi yang disampaikan haruslah menjadi pesan inti sebuah program yang akan dijual sehingga harus dipersiapkan sebaik-baiknya.
Anda ingin mengetahui strategic communications yang efektif, efisien, dan tepat pada market Anda? Bagaimana pula mengenali parameter efektifitasnya?
Melalui event ini, Kami serta Fortune PR turut mengundang Anda para praktisi PR, Marcomm, Brand & Promotion khususnya pada industri Perbankan untuk menghadiri “Strategic Communications Workshop for Banking Industry” untuk meng-cover problem-problem Anda!
Ini dia insightnya:
Silabus Materi
Session I: Brand Communications Strategy For Banking Industry
  • Brand Concept
  • Brand Research
  • Brand Identity & Guidelines
  •  Brand Communications Strategy
  •  Brand Assessment
  • Case Study
Session II: Integrated Marketing Communications Strategy For Banking Industry
  • Marketing Communications Concepts
  • Marketing Communications Tools
  •  WHEN to use WHAT, WHERE, HOW, WHY
  •  Determining Campaign Objectives
  • AISAS
  • Case Study
Session III: Effective PR Campaign For Banking Industry
  • PR Concepts
  • Message House
  •  Objectives & Action Plans
  • Media Relations
  • Media Monitoring
  • Crisis Management
  • Case Study
Session IV: Effective ATL Campaign For Banking Industry
  • ATL Concepts
  • ATL Tools
  •  Objectives & Action Plans
  • Creative Process
  • Media Strategy
  • Case Study
Session V: Effective BTL Campaign For  Banking Industry
  •  BTL Concept
  •  BTL Tools
  • Objective & Action Plans
  • Brand Activation Strategy
  • Event Strategy
  • Case Study
Session VI: Effective Digital Campaign For Banking Industry
  •  Digital Campaign Concepts
  • Digital Campaign Tools
  • Objectives & Action Plans
  • Social Media Strategy
  • Social Listening & Measurement
  • Case Study
Session VII: Strategic Planning For Banking Industry
  • Strategic Planning Process
  • Strategic Communications Proposal
  • Group Work
  •  Group Presentation
Session VIII: Campaign Measurement For Banking Industry
  • Output, Outake, Outcome, and Impact
  • Campaign Success Measurement
  • Group Discussion
Target Participants
  • PR Managers
  • Marcom Managers
  •  Brand Managers
Didampingi Oleh Trainer-Trainer Profesional Seperti:
  • Indira Abidin (Managing Director  PR)
  •  Thomas Franky (Strategic Planner PR)
  • Mayana Budi Utami (Business Development Director PR)
  •  Indah Soepraba (Deputy Director / Strategic Planner PR)
  • Ayu Meganingrum (Strategic Planner PR)
  •  Edrric Leo (Associate Director / Brand Consultant PR)

Catat Waktunya!!

  • Tanggal : 30 – 31 Mei 2012
  • Waktu   : 09.00 – 17.00 WIB
  • Tempat : Hotel Grand Kemang, Jakarta

Biaya Investasi
Rp. 3.500.000,- / Participant
(biaya sudah termasuk Modul Workshop, Coffee Break, Lunch dan Sertifikat)

 

 

 

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